G7Anniversary film20251 min
02 / 04
Taxi G7, 120 years in one time-travel film.
100 % AITop/Com Gold 2025
One hundred and twenty years of Paris, seen from the rear-view mirror.
For G7's 120th anniversary, a time-travel film built from the company's and INA's archives, brought to life, restored and recoloured with generative AI. A fully generative film, awarded a Top/Com Gold 2025 with the agency La Famille.
Top/Com Gold 2025
What AI had to hold
- Bringing archive pictures to life and enhancing their resolution.
- Inserting specific details by compositing, and composing an immersive sound landscape.
- A challenge met in a period where AI had little material to learn from.
Credits
- Agency
- La Famille
- Directors
- Better Call R&A — Romain Vallade & Antonin Sgambato
- Production
- Pleine Image
- AI studio
- Frame AI
Breakdown: how the film was made
Eighty seconds, step by step: from the archive photograph to the animated shot, from black and white to colour, from silence to the mix.
In detail
A fully AI film, or a hybrid one? Write to us.
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